Having a professional book cover design ensures that your book stands out in a very crowded environment and sells, people do judge books by their covers and so you should make sure that yours is an exceptional one.
The #1 goal for a book cover is to sell the book.
The cover doesn’t have to be “beautiful” to sell. It doesn’t have to be “unique,” “fancy” or “unusual.” And it doesn’t have to “feel like you.”
It just needs to communicate a few key pieces of info to readers:
- What genre of book it is, and the specific topic
- That the reader can expect a high level of professionalism throughout
- That it’s the book they’ve been waiting for!
There’s a “know it when you see it” quality to a good book cover. I can’t just lay out three principles of good cover design, not in words.